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How to Sell Styling Products to Male Clients

Posted by Sebastian Cardona on

Why don't we sell more product to our male clients? All too often, I hear barbers and stylists tell me, "Well, I'm just not a salesperson!" Not true. Got kids? You're a salesperson. Every day, you sell your kids on ideas and encourage them to behave well. Selling retail is much easier than trying to get a kid to do homework and can strongly enhance your professional image and increase client retention. It amazes me how few barbershops and salons actually try to sell retail when knowing how to sell styling products to male clients is very easy. Retail is a great opportunity for several reasons. Product keeps you on his mind. When your client picks up that bottle of...

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