Strong Hold. High Shine. Pro-Grade Impact.

Built for barbers, performers, and anyone who refuses to blend in; El Fuerte Pro delivers powerful hold, head-turning shine, and bold volume that lasts. Infused with Biotin and Keratin, this upgraded formula not only locks your style in place, it supports stronger, healthier-looking hair with every use.

Easy to comb. Water-based. No flakes.

Rinses out clean, holds all day.

Proudly made in Connecticut, USA.